Our story

Sarah was brought up in the world of horticulture and, from an early age, loved to go botanising with her father. Holidays were spent in Scotland and in the mountains of Italy, where Sarah, and her twin sister Jane, were allowed to pick (the occasional) dandelion clocks on the hillside.

After initially training to be a doctor, and then starting her own family, Sarah decided on a career change. Following her passion to grow her own flowers on her farm in East Sussex, she decided to turn this hobby into a thriving kitchen table business. After trialling and testing, Sarah gathered the very best seed from her own garden at Perch Hill, so that friends and acquaintances could grow the exact same plants and flowers in theirs.

Sarah’s deep love of gardening extends to all areas, from growing cut flowers and delicious vegetables from seed, to designing gardens overflowing with incredible colour and scent. Always with an eye to being environmentally friendly, Sarah’s gardens are havens for birds, bees, and other pollinators.

Sarah is the author of 14 books, and hosts the weekly podcast ‘grow, cook, eat, arrange’ which welcomes guests from the world of horticulture and beyond, and equips gardeners with the knowledge and practical skills they need to grow their own dream garden

This year, we launched a new look for our brand across all our customer touchpoints - from website to email, from social to packaging. It reflects how we’ve grown over time and our belief beautiful, sustainable and long-lasting gardens. It’s about an experience that inspires confidence, creativity and a closer connection to the garden throughout the seasons.